Organic Search Performance — Q2 Review
- Prepared for
- Acme Outdoor Co.
- Source
- seo-traffic-last-90-days.csv · 90 rows
Organic clicks (30d)
13,344
+14.3%Impressions (30d)
289k
+13.5%CTR
4.61%
+0.03ppAvg. position
8.4
-0.6Organic clicks by week
Steady growth across the quarter, with the strongest week late in the period
Key insight
Organic clicks grew +14.3% over the last 30 days while average position improved to 8.4. Rising impressions with stable CTR means the growth is coming from new query visibility — not just better rankings on existing terms.
Recent weekly performance
| Week | Clicks | Impressions | WoW change |
|---|---|---|---|
| Week of 05-21 | 2,813 | 59.6k | +9.1% |
| Week of 05-28 | 3,071 | 66.4k | +9.2% |
| Week of 06-04 | 3,114 | 69.2k | +1.4% |
| Week of 06-11 | 3,132 | 66.3k | +0.6% |
| Week of 06-18 | 3,122 | 67.2k | -0.3% |
| Week of 06-25 | 2,865 | 62k | -8.2% |