Ecommerce Traffic & Revenue Report — Q2
- Prepared for
- Acme Outdoor Co.
- Source
- store-orders-q2.csv · 260 rows
Revenue (Q2)
$76.1k
Orders
260
Units sold
770
Avg. order value
$292.53
Revenue by channel
Channel detail
| Channel | Revenue | Share |
|---|---|---|
| Social | $17.5k | 23.0% |
| $17.3k | 22.8% | |
| Direct | $14.6k | 19.3% |
| Organic search | $14.5k | 19.1% |
| Paid search | $12k | 15.8% |
Key insight
Social drives 23% of revenue ($17.5k), roughly 1.5× the smallest channel. Concentration this high argues for defending the lead channel before funding experiments.