Analysis reportJuly 1, 2026
Nonprofit KPI Dashboard
- Source
- sample-data.csv · 6 rows
Donor retention
46%
+2.8ppCost per $ raised
$0.18
-$0.02Program expense ratio
81%
+1.0ppAvg. gift
$127
+$9Donations by month
Sample data — trailing 6 months
Nonprofit KPI dashboard
Nonprofit dashboards serve two audiences at once: operators who need donor-economics trends, and boards who need stewardship ratios. The metrics below cover both without drowning either.
Live render with sample data — upload your own export and this structure regenerates from your numbers, with the computation attached to every figure.
The nonprofit KPIs that matter, defined
- Donor retention rate
- Donors who gave last year and again this year. Sector average hovers near 43% — small improvements compound enormously because retained donors cost almost nothing.
- Repeat donors ÷ Prior-year donors × 100
- Cost per dollar raised
- Fundraising expense divided by funds raised. Under $0.20 is generally considered strong; trend matters more than any single campaign.
- Fundraising cost ÷ Funds raised
- Program expense ratio
- Program spending as a share of total expenses — the stewardship number boards and watchdogs read first.
- Program expenses ÷ Total expenses × 100
- Average gift size
- Total donations divided by gift count, tracked by segment (new vs returning, channel) to guide asks.
- Donor lifetime value
- Average gift × gifts per year × years retained. Justifies acquisition spend the way LTV does in commerce.
Frequently Asked Questions
Everything you need to know about using AnalyzeData.
Donor retention, cost per dollar raised, program expense ratio, average gift, and monthly giving trend. Retention deserves the top slot — it is the compounding lever most organizations underweight.
Yes — export donations from Bloomerang, DonorPerfect, Salesforce NPSP, or a spreadsheet, upload the CSV, and ask for the board review. Ratios are computed from the actual gift rows.
The sector average hovers near 43%, so clearing the mid-40s is respectable and every point above compounds enormously, since retained donors cost almost nothing compared with acquiring new ones. That is why retention deserves the top slot on the dashboard: a few points of improvement, sustained, reshapes fundraising economics more than any single campaign. Track it as repeat donors divided by prior-year donors.
Not on its own. Under $0.20 raised is generally considered strong, but the trend matters more than any single campaign, and cutting fundraising spend to the bone can starve the acquisition that feeds future giving. Read cost per dollar raised alongside donor retention and lifetime value, which justify acquisition spend the way LTV does in commerce; an efficient ratio with collapsing retention is a warning, not a win.
Build your nonprofit KPI dashboard
Upload the export you already have — the dashboard computes itself, verifiably.
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