Analysis reportJuly 1, 2026
Sales KPI Dashboard
- Source
- sample-data.csv · 6 rows
Pipeline coverage
3.2x
+0.4xWin rate
24%
+1.8ppAvg. deal size
$14.2k
+5.1%Sales cycle
38 days
-4 daysClosed-won revenue by month
Sample data — trailing 6 months
Sales KPI dashboard
A sales KPI dashboard exists to answer "will we hit the number?" early enough to act. That means leading indicators — pipeline coverage and stage conversion — get equal billing with the closed-won trophy metrics.
Live render with sample data — upload your own export and this structure regenerates from your numbers, with the computation attached to every figure.
The sales KPIs that matter, defined
- Pipeline coverage
- Open pipeline value divided by remaining quota. Below ~3x, most teams miss; the dashboard should scream this early.
- Open pipeline ÷ Remaining quota
- Win rate
- Deals won divided by deals decided (won + lost). Track by segment and rep — a blended rate hides coaching opportunities.
- Won ÷ (Won + Lost) × 100
- Average deal size
- Closed-won revenue divided by deals won. Paired with win rate, it tells you whether to fix quality or quantity.
- Sales cycle length
- Median days from opportunity creation to close. Use the median — one whale skews the mean badly.
- Quota attainment
- Percent of reps at or above quota. A better team-health metric than total revenue, which two overperformers can carry.
Frequently Asked Questions
Everything you need to know about using AnalyzeData.
Balance outcome metrics (closed-won, quota attainment) with the leading indicators that predict them: pipeline coverage, stage-to-stage conversion, win rate, and cycle length. The leading half is what makes the dashboard actionable rather than historical.
Export opportunities from your CRM (HubSpot, Salesforce, Pipedrive all export CSV), upload the file, and ask for your pipeline review. Every number is computed from the actual export with the code attached.
Use the median. Sales cycle length is the days from opportunity creation to close, and a single unusually long enterprise deal, a whale, drags the mean upward and misrepresents a typical deal. The median tells you what most reps actually experience. The same caution applies to deal size: pair it with win rate before deciding whether to fix quality or quantity.
Pipeline coverage is open pipeline value divided by remaining quota, and below roughly 3x most teams miss. That is why it deserves top billing as a leading indicator: it flags a shortfall early enough to act, while the closed-won number only confirms the miss after the quarter is gone. Track it by segment and rep so one bloated forecast does not hide a thin one.
Build your sales KPI dashboard
Upload the export you already have — the dashboard computes itself, verifiably.
Open the workspace