Marketing Performance Report — June
- Prepared for
- Northwind Digital
- Source
- paid-campaigns-q2.csv · 30 rows
Ad spend (June)
$33k
-11.1%Attributed revenue
$86k
-8.5%Conversions
793
-24.3%Blended ROAS
2.61x
+3.0%Return on ad spend by platform
June performance — blended revenue ÷ spend per platform
Key insight
Blended ROAS moved from 2.53x to 2.61x month over month. YouTube leads efficiency at 5.14x while LinkedIn trails at 1.3x — the budget-shift case writes itself.
Top campaigns by revenue (June)
| Campaign | Platform | Spend | Conv. | ROAS |
|---|---|---|---|---|
| Non-brand — Search | Google Ads | $4.1k | 219 | 5.67x |
| Launch video | YouTube | $2.7k | 101 | 5.14x |
| Lookalike — Feed | Meta | $3.4k | 96 | 3.20x |
| Brand — Search | Google Ads | $3.8k | 73 | 2.62x |
| Competitors — Search | Google Ads | $4.6k | 101 | 1.96x |
| Prospecting — Feed | Meta | $3.1k | 49 | 1.98x |